MINUS4PLUS6

Rolex Price Evolution


This is a table that illustrates Rolex retail prices increase over time. This table orginated from a handout that a Rolex AD gave me in 2005 to illustrate how the prices increase over the years, or put differently at the time, how the US dollar has devaluated. An inflation calculator is posted here to see how a Rolex purchased in the past would cost in current dollars.


  1957 1970 Aug-73 Mar-75 Jul-77 Oct-78 Feb-80 Mar-82 Jun-84 Aug-86 Feb-88 Feb-89 Sep-92 Sep-96 Feb-04 Feb-05 Oct-06 Oct-07 Mar-08 Oct-08 Sep-10 May-11 Jun-12 Apr-14 Apr-18 Jan-20 Sep-20 Jan-22
AirKing - -
$187
$240
$295
$480
$550
$625
$740
$825
$1,050
$1,600
$1,750
$2,200
$3,050
$3,250
$3,625
-
-
-
- - - - - - - -
AirKing - 114200
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$3,800
$4,250
$4,250 $4,600 $4,950 $5,050 $5,050 $5,050 - - -
AirKing - 116900/126990
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$6,200 $6,450 $6,450 $7,450
Explorer I - 1016/114270  
$210
$260
$360
$425
$635
$735
$795
$890
$975
$1,275
$1,750
$2,100
$2,625
$3,525
$3,750
$4,250
$4,525
$4,925
$5,050 - - - - - - - -
Explorer I - 214270
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$5,725 $6,200 $6,550 $6,500 $6,500 $6,550 $6,550 -
Explorer I - 124270
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,200
Explorer I - Two-Tone 124273
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$11,150
Explorer II -1655/16570
-
-
$386
$455
$515
$775
$875
$950
$1,225
$1,360
$1,750
$2,400
$2,750
$3,275
$4,175
$4,450
$5,000
$5,000
$5,750
$5,925 $6,325 - - - - - - -
Explorer II -216570
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,750 $8,100 $8,100 $8,100 $8,350 $8,350 -
Explorer II -226570
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$9,500
Milgauss Ref - 1019  
$245
 
$370
   
$725
     
$1,350
-
-
-
-
-
-
-
-
-
- - - - - - - -
Milgauss -116400
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$5,900
$6,200
$6,200 $6,600 $7,150 $7,650 - - - - -
Milgauss - 116400 GV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$6,250
$6,575
$6,575 $7,075 $7,650 $8,200 $8,200 $8,200 $8,500 $8,500 $9,150
Milgauss - 116400 Z Blue
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- - - - $8,200 $8,200 $8500 $8500 $9,150
Stainless DateJust - 116200 - 126300 - 126200 - 126300 (Oyster Bracelet)
$255
$255
$345
$435
$495
$725
$985
$1,075
$1,200
$1,360
$1,776
$2,350
$2,500
$2,975
$3,575
$3,800
$4,950
$4,950
$5,450
$6,600 $5,825 $6,300 $6,600 $7,350 $7,350 $7,350 $7,350 $7,600
Stainless & Fluted Gold Bezel DateJust - Jubilee 116234-126334/ - -
$432
$675
$776
$1,100
$1,600
$1,775
$2,100
$2,300
$2,950
$3,500
$3,600
$4,200
$4,650
$5,000
$5,200
$5,800
$6,500
$7,950 $6,975 $7,550 $7,950 $7,950 $7,950 $7,950 $10,000 -
Steel & Gold Datejust TT - 116233 Jubilee
$360
$360
$510
$775
$895
$1,260
$2,100
$2,325
$2,575
$2,800
$3,550
$4,350
$4,500
$5,300
$5,775
$7,325
$8,025
$8,025
$8,750
$8,750 $9,300 $10,100 $10,900 $10,900 $10,900 $10,900 $13,250 $13,550
DateJust 41 - 126300 Oyster - - - - - - - - - - - - - - - - - - - - - - - - $7,900 $7,900 $7,900 $7,900
Stainless & White/Yellow Gold Bezel Turn-O-Graph - Oyster 116264 - -
$535
$800
$945
$1,475
$2,175
$2,495
$2,875
$2,975
$3,760
$4,550
$4,700
$5,775
$5,775
$5,900
$5,900
$5,900
$6,775
$6,875 $7,075 $7,650 - - - - - -
Two-Tone Turn-O-Graph - Jubilee 116263
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,500
$7,800
$9,125
$9,125 $9,500 $10,400 $10,400 - - - - -
Two-Tone Turn-O-Graph - Oyster 116263
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,800
$8,175
$8,750
$8,750 $9,125 $9,900 $9,900 - - - - -
Stainless DateJust II - 41mm Oyster - 116334 - 126334
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,950 $9,100 $9,100 $9,350 $9,350 $9,350 $9,350 $10,000
Stainless DateJust II - 41mm Oyster Two-Tone - 116333 - 126333
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$10,000 $11,650 $11,650 $12,700 $12,700 $12,700 $12,700 $13,550
Submariner (no date) - 5513/14060/14060(M)
$150
$230
-
$355
-
-
$950
-
-
-
$1,450
-
$2,000
$2,800
-
-
$3,800
$4,525
$5,300
$5,450 $5,825 - $6,300 $6,300 $6,300 $6,300 $6,300 -
Submariner (no date) -114060/124060
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,500 $7,500 $7,500 $7,900 $8,100 $8,950
Stainless Submariner Date - 1680/16610/116610N/126610
$180
-
$385
$470
$585
$875
$950
$1,175
$1,325
$1,575
$1,975
$2,500
$2,850
$3,350
$4,250
$4,525
$5,175
$5,175
$5,850
$7,250* $7,375 $8,000 $8,550 $8,500 $8,500 $8,950 $9,500 $10,100
Stainless & Gold Submariner -16613/126613
-
-
-
-
-
-
-
-
$2,975
$3,100
$3,900
$4,750
$5,000
$5,800
$6,675
$7,100
$7,825
$7,825
$9,050
$9,300 $9,300 $9,300 $9,300 $9,300 $9,300 $9,300 $14,300 $14,700
Annv Submariner - 16610LV - 126600LV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$4,875
$5,525
$6,225
$6,400 $6,400 $6,400 $6,400 $6,400 $6,400 $6,400 $9,550 $9,550
18K Submariner - 1680/16618
-
-
$2,000
$3,825
$4,125
$5,800
$8,950
$9,950
$10,850
$11,500
$14,260
$16,950
$17,250
$19,250
$19,750
$20,850
$23,100
$23,100
$25,250
$27,500 - - - - - - - -
18K Submariner - 116619/126619LB White Gold
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$29,850 $29,850 $31,350 $34,000 $36,850 $36,850 $36,850 $38,350 $39,650 $40,650
18K Submariner - 116618 Yellow Gold/126618LB
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$27,250 $27,500 $28,850 $31,300 $34,250 $34,250 $34,250 $35,750 $36,950 $37,950
SeaDweller - 1665/16600
-
-
-
$550
-
-
$995
-
-
-
$2,050
-
$2,750
$3,600
$4,450
-
$4,700
$5,375
$6,225
$6,400 - - - - - - - -
SeaDweller 4000 - 116600 - - - - - - - - - - - - - - - - - - - - - - - $10,400 - - - -
SeaDweller 43 - 126600 - - - - - - - - - - - - - - - - - - - - - - - - $11,350 $11,700 $11,700 $12,950
SeaDweller DeepSea (DSSD) - 116660 - 126660 - 136660
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$8,975 $9,250 $9,800 $10,650 $12,050 $12,050 $12,250 $12,900 $12,900 $13,850
SeaDweller DeepSea (DSSD) - Two-tone 126603
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$17,000
SS/Plat YachtMaster - 16622
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,850
$8,325
$9,175
$9,450 $10,350 $11,200 $11,650 - - - - -
SS/Plat Yacht Master - 116622
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$11,500 $11,550 $11,550 $12,000 $12,000 -
SS/Plat Yacht Master - 116622 - 126622 w/platinum dial
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$12,350 $12,350 $12,350 $12,350 $12,350 $12,350
Yacht Master II - White Gold - 116689
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$40,400 $43,700 $43,700 $48,150 $48,150 - - -
Yacht Master II - Steel - 116680
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- - - - - - - $18,750
Yacht Master 42 - Yellow Gold-OysterFlex - 226658
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- - - - - - - $28,300
Yacht Master 42 - White Gold-OysterFlex - 226659
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- - - - - - - $29,650
Stainless GMT I - 1675/16700
$240
$255
$343
$450
$525
$795
$900
$1,055
$1,200
$1,450
$1,750
$2,400
$2,750
$3,300
-
-
-
-
-
-
- - - - - - - -
Stainless GMT II - 16710 T/A/B
-
-
-
-
-
-
-
-
-
$1,625
$2,075
$2,850
$3,500
$3,500
$4,250
$4,525
$5,075
$5,075
$5,750
-
- - - - - - - -
Stainless & Gold GMT II - 16713
-
-
$535
$800
$920
$1,360
$2,150
$2,525
$2,875
$3,100
$3,900
$4,850
$5,650
$5,475
$6,600
$7,025
$8,925
$8,925
-
-
- - - - - - - -
Anniv Stainless GMT II - 116710LN
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$5,950
$5,950
$6,825
$7,000 $7,275 $7,900 $8,450 - - - - -
Stainless GMT II - 126710 BLNR/BRLO
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$9,250 $9,700 $9,700 $10,550
Stainless GMT II - 126720VTNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$11,050
Annv Stainless-Gold GMT II -116713LN - 126711CHNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$8,900 $8,925 $10,050 $10,350 $10,875 $11,750 $13,000 $13,000 $13,000 $13,000 $13,000 $15,250
Annv Gold GMT II -116718LN/126715CHNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$22,750
$22,750
$25,550
$25,550 $27,200 $29,500 $33,250 $33,250 $33,250 $33,250 $33,250 $39,350
White Gold GMT 116719/126719 - BLRO
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- $36,750 $36,750 $38,250 $38,250 $41,600
Stainless Daytona - 116520
-
-
$386
$500
$580
$695
$995
$1,050
$1,125
$1,175
$2,350
$3,250
$3,850
$5,100
$6,550
$6,975
$7,900
$7,900
$9,200
$9,925 $10,400 $11,250 $12,000 - - - - -
Stainless Daytona Ceramic - 116500
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$12,400 $13,150 $13,150 $14,550
White Gold Daytona - 116509
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$25,550 $27,660 $30,750 $30,750 $32,050 $34,700 $37,450 $37,450 $37,450 $39,350 $39,350 $40,450
Pink Gold Daytona - 116505/116515 OysterFlex
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$30,700 $30,700 $32,050 $34,700 $37,450 $43,700 $43,700 - - -
14K Oyster Date
-
-
$575
$975
$2,050
$2,770
$4,100
$5,650
$6,200
$8,325
-
-
-
-
-
-
-
-
-
-
- - - - - - - -
Stainless Blue Dial White Gold Bezel Skydweller - 326934
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$14,400 $14,800 $14,800 $15,200
18k Yellow Gold Skydweller 326938
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- $38,150 $38,150 $46,650 $46,650 $46,750
18k Everose Skydweller 326935
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- $48,850 $48,850 $49,950 $49,950 $49,950
18K Gold Skydweller/OysterFlex - 326238/326235 - - - - - - - - - - - - - - - - - - - - - - - - - - $40,000 / $41,500 $40,000 / $41,500
18K Day-Date Presidential - 1803/118208
-
-
$1,850
$3,300
$3,600
$5,250
$7,950
$8,850
$9,450
$11,700
$13,750
$13,750
$13,950
$15,900
$19,300
$20,550
$22,450
$22,450
$23,300
$24,750 $24,900 $27,000 $29,650 - - - - -
Yellow Gold Day-Date Presidential 40- 218238/228238
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$27,650 $27,650 $29,500 $32,000 $34,850 $34,850 $34,850 $36,650 $36,650 $37,450
White Gold Day-Date Presidential - 218239/228239
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$30,200 $30,200 $32,050 $34,750 $37,550 $37,550 $37,550 $39,250 $39,250 $40,350
Platinum Day-Date Presidential - 218206-228236
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$51,050 $51,050 $55,400 $60,000 $62,500 $62,500 $62,500 $63,250 $63,250 On Request
Stainless LadyDate - 176234
-
-
$312
$400
$475
$725
$925
$995
$1,125
$1,325
$1,685
$2,100
$2,300
$2,675
$3,325
$3,525
$3,575
$3,575
$4,850
$4,850 $5,225 $5,700 $7,850 $7,850 $7,850 $7,850 $7,850 -

18K Lady DateJust - 179168/279178 Jubilee

-
-
$1,425
$2,300
$2,500
$3,750
$5,750
$5,750
$6,450
$8,750
$8,350
$10,250
$10,450
$11,750
$14,400
$15,350
$17,700
$17,700
$18,400
$18,400 $19,550 $20,600 $20,600 $20,600 $20,600 $20,600 $20,600 $25,250
18K EveroseLady DateJust - 179165/279175 President Bracelet
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$26,050 $26,050 $26,050 $26,050 $26,050 $27,650