MINUS4PLUS6

Rolex Price Evolution

This is a table that illustrates Rolex retail prices increase over time. This table orginated from a handout that a Rolex AD gave me in 2005 to illustrate how the prices increase over the years, or put differently at the time, how the US dollar has devaluated. An inflation calculator is posted here to see how a Rolex purchased in the past would cost in current dollars.

  1957 1970 Aug-73 Mar-75 Jul-77 Oct-78 Feb-80 Mar-82 Jun-84 Aug-86 Feb-88 Feb-89 Sep-92 Sep-96 Feb-04 Feb-05 Oct-06 Oct-07 Mar-08 Oct-08 Sep-10 May-11 Jun-12 Apr-14 Apr-18 Jan-20 Sep-20 Jan-22 Jan-23
AirKing - -
$187
$240
$295
$480
$550
$625
$740
$825
$1,050
$1,600
$1,750
$2,200
$3,050
$3,250
$3,625
-
-
-
 - - - - - - - - -
Air King - 114200
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$3,800
$4,250
 $4,250 $4,600 $4,950 $5,050 $5,050 $5,050 - - - -
Air King - 116900/126990
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $6,200 $6,450 $6,450 $7,450 $7,450
Explorer I - 1016/114270  
$210
$260
$360
$425
$635
$735
$795
$890
$975
$1,275
$1,750
$2,100
$2,625
$3,525
$3,750
$4,250
$4,525
$4,925
 $5,050 - - - - - - - - -
Explorer I - 214270
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $5,725 $6,200 $6,550 $6,500 $6,500 $6,550 $6,550 - -
Explorer I - 124270
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $7,200 $7,250
Explorer I - Two-Tone 124273
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $11,150 $11,750
Explorer II -1655/16570
-
-
$386
$455
$515
$775
$875
$950
$1,225
$1,360
$1,750
$2,400
$2,750
$3,275
$4,175
$4,450
$5,000
$5,000
$5,750
 $5,925 $6,325 - - - - - - - -
Explorer II -216570
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $7,750 $8,100 $8,100 $8,100 $8,350 $8,350 - -
Explorer II -226570
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $9,500 $9,650
Milgauss Ref - 1019  
$245
  
$370
    
$725
      
$1,350
-
-
-
-
-
-
-
-
-
 - - - - - - - - -
Milgauss -116400
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$5,900
$6,200
 $6,200 $6,600 $7,150 $7,650 - - - - - -
Milgauss - 116400 GV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$6,250
$6,575
 $6,575 $7,075 $7,650 $8,200 $8,200 $8,200 $8,500 $8,500 $9,150 $9,300
Milgauss - 116400 Z Blue
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - - - - $8,200 $8,200 $8500 $8500 $9,150 -
Stainless DateJust - 116200 - 126300 - 126200 - 126300 (Oyster Bracelet)
$255
$255
$345
$435
$495
$725
$985
$1,075
$1,200
$1,360
$1,776
$2,350
$2,500
$2,975
$3,575
$3,800
$4,950
$4,950
$5,450
 $6,600 $5,825 $6,300 $6,600 $7,350 $7,350 $7,350 $7,350 $7,600 $8,050
Stainless and Fluted Gold Bezel DateJust - Jubilee 116234-126334 - -
$432
$675
$776
$1,100
$1,600
$1,775
$2,100
$2,300
$2,950
$3,500
$3,600
$4,200
$4,650
$5,000
$5,200
$5,800
$6,500
 $7,950 $6,975 $7,550 $7,950 $7,950 $7,950 $7,950 $10,000 $10,000 $10,250
Steel and Gold Datejust TT - 116233 Jubilee
$360
$360
$510
$775
$895
$1,260
$2,100
$2,325
$2,575
$2,800
$3,550
$4,350
$4,500
$5,300
$5,775
$7,325
$8,025
$8,025
$8,750
 $8,750 $9,300 $10,100 $10,900 $10,900 $10,900 $10,900 $13,250 $13,550 -
DateJust 41 - 126300 Oyster - - - - - - - - - - - - - - - - - - - - - - - - $7,900 $7,900 $7,900 $7,900 -
Stainless & White/Yellow Gold Bezel Turn-O-Graph - Oyster 116264 - -
$535
$800
$945
$1,475
$2,175
$2,495
$2,875
$2,975
$3,760
$4,550
$4,700
$5,775
$5,775
$5,900
$5,900
$5,900
$6,775
 $6,875 $7,075 $7,650 - - - - - - -
Two-Tone Turn-O-Graph - Jubilee 116263
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,500
$7,800
$9,125
 $9,125 $9,500 $10,400 $10,400 - - - - - -
Two-Tone Turn-O-Graph - Oyster 116263
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,800
$8,175
$8,750
 $8,750 $9,125 $9,900 $9,900 - - - - - -
Stainless DateJust II - 41mm Oyster - 116334 - 126334
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $7,950 $9,100 $9,100 $9,350 $9,350 $9,350 $9,350 $10,000 -
Stainless DateJust II - 41mm Oyster Two-Tone - 116333 - 126333
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $10,000 $11,650 $11,650 $12,700 $12,700 $12,700 $12,700 $13,550 -
Submariner (no date) - 5513/14060/14060(M)
$150
$230
-
$355
-
-
$950
-
-
-
$1,450
-
$2,000
$2,800
-
-
$3,800
$4,525
$5,300
 $5,450 $5,825 - $6,300 $6,300 $6,300 $6,300 $6,300 - -
Submariner (no date) -114060/124060
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $7,500 $7,500 $7,500 $7,900 $8,100 $8,950 $9,100
Stainless Submariner Date - 1680/16610/116610N/126610LN
$180
 -
$385
$470
$585
$875
$950
$1,175
$1,325
$1,575
$1,975
$2,500
$2,850
$3,350
$4,250
$4,525
$5,175
$5,175
$5,850
 $7,250* $7,375 $8,000 $8,550 $8,500 $8,500 $8,950 $9,500 $10,100 $10,250
Stainless & Gold Submariner -16613/126613
-
-
-
-
-
-
-
-
$2,975
$3,100
$3,900
$4,750
$5,000
$5,800
$6,675
$7,100
$7,825
$7,825
$9,050
 $9,300 $9,300 $9,300 $9,300 $9,300 $9,300 $9,300 $14,300 $14,700 $15,600
Anniv. Submariner - 16610LV/126600LV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$4,875
$5,525
$6,225
 $6,400 $6,400 $6,400 $6,400 $6,400 $6,400 $6,400 $9,550 $9,550 $10,800
18K Submariner - 1680/16618/126618LN
-
-
$2,000
$3,825
$4,125
$5,800
$8,950
$9,950
$10,850
$11,500
$14,260
$16,950
$17,250
$19,250
$19,750
$20,850
$23,100
$23,100
$25,250
 $27,500 - - - - - - - - $39,000
18K Submariner - 116619/126619LB White Gold
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $29,850 $29,850 $31,350 $34,000 $36,850 $36,850 $36,850 $38,350 $39,650 $40,650 $42,000
18K Submariner - 116618 Yellow Gold/126618LB
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $27,250 $27,500 $28,850 $31,300 $34,250 $34,250 $34,250 $35,750 $36,950 $37,950 $39,000
Sea Dweller - 1665/16600
-
-
-
$550
-
-
$995
-
-
-
$2,050
-
$2,750
$3,600
$4,450
-
$4,700
$5,375
$6,225
 $6,400 - - - - - - - - -
Sea Dweller 4000 - 116600 - - - - - - - - - - - - - - - - - - - - - - - $10,400 - - - - -
Sea Dweller 43 - 126600 - - - - - - - - - - - - - - - - - - - - - - - - $11,350 $11,700 $11,700 $12,950 $13,250
Sea Dweller Deep Sea (DSSD) - 116660 - 12666
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $8,975 $9,250 $9,800 $10,650 $12,050 $12,050 $12,250 $12,900 $12,900 $13,850 $14,150
Sea Dweller Deep Sea (DSSD) - Two-tone 136660
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $14,000 $14,450
SS/Plat Yacht Master - 16622
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$7,850
$8,325
$9,175
 $9,450 $10,350 $11,200 $11,650 - - - - - -
SS/Plat Yacht Master - 116622
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $11,500 $11,550 $11,550 $12,000 $12,000 - -
SS/Plat Yacht Master - 116622/126622 w/platinum dial
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $12,350 $12,350 $12,350 $12,350 $12,350 $12,350 $12,300
Yacht Master II - White Gold - 116689
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $40,400 $43,700 $43,700 $48,150 $48,150 - - - -
Yacht Master II - Steel - 116680
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - - - - - - - $18,750 $18,700
Yacht Master 42 - Yellow Gold-OysterFlex - 226658
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - - - - - - - $28,300 $29,200
Yacht Master 42 - White Gold-OysterFlex - 226659
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - - - - - - - $29,650 $30,500
Stainless GMT I - 1675/16700
$240
$255
$343
$450
$525
$795
$900
$1,055
$1,200
$1,450
$1,750
$2,400
$2,750
$3,300
-
-
-
-
-
-
 - - - - - - - - -
Stainless GMT II - 16710 T/A/B
-
-
-
-
-
-
-
-
-
$1,625
$2,075
$2,850
$3,500
$3,500
$4,250
$4,525
$5,075
$5,075
$5,750
-
 - - - - - - - - -
Stainless and Gold GMT II - 16713
-
-
$535
$800
$920
$1,360
$2,150
$2,525
$2,875
$3,100
$3,900
$4,850
$5,650
$5,475
$6,600
$7,025
$8,925
$8,925
-
-
 - - - - - - - - -
Anniv Stainless GMT II - 116710LN
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$5,950
$5,950
$6,825
 $7,000 $7,275 $7,900 $8,450 - - - - - -
Stainless GMT II - 126710 BLNR/BRLO Oyster
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $9,250 $9,700 $9,700 $10,550 $10,700
Stainless GMT II - 126720 VTNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $11,050 $11,250
VTNR GMT 126720VTNR - Oyster
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$11,250
 -
Anniv. Stainless-Gold GMT II -116713LN/126711CHNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $8,900 $8,925 $10,050 $10,350 $10,875 $11,750 $13,000 $13,000 $13,000 $13,000 $13,000 $15,250 $16,150
Anniv. Gold GMT IILN -116718/126715CHNR
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
$22,750
$22,750
$25,550
 $25,550 $27,200 $29,500 $33,250 $33,250 $33,250 $33,250 $33,250 $39,350 $40,800
White Gold GMT 116719/126719 - LRO
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - $36,750 $36,750 $38,250 $38,250 $41,600 $40,600
Stainless Daytona - 116520
-
-
$386
$500
$580
$695
$995
$1,050
$1,125
$1,175
$2,350
$3,250
$3,850
$5,100
$6,550
$6,975
$7,900
$7,900
$9,200
 $9,925 $10,400 $11,250 $12,000 - - - - - -
Stainless Daytona Ceramic - 116500
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $12,400 $13,150 $13,150 $14,550 $14,800
White Gold Daytona - 116509
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $25,550 $27,660 $30,750 $30,750 $32,050 $34,700 $37,450 $37,450 $37,450 $39,350 $39,350 $40,450 $41,600
Pink Gold Daytona - 116505/116515 OysterFlex
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $30,700 $30,700 $32,050 $34,700 $37,450 $43,700 $43,700 - - - -
14K Oyster Date
-
-
$575
$975
$2,050
$2,770
$4,100
$5,650
$6,200
$8,325
-
-
-
-
-
-
-
-
-
-
 - - - - - - - - -
Stainless Blue Dial White Gold Bezel Skydweller - 326934
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $14,400 $14,800 $14,800 $15,200 $15,900
18k Yellow Gold Skydweller 326938 - Oyster
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - $38,150 $38,150 $46,650 $46,650 $46,750 $48,000
18k Everose Skydweller 326935
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 - $48,850 $48,850 $49,950 $49,950 $49,950 $50,900
18K Gold Skydweller/OysterFlex - 326238/326235 - - - - - - - - - - - - - - - - - - - - - - - - - - $40,000 / $41,500 $40,000 / $41,500 $42,700
18K Day-Date Presidential - 1803/118208
-
-
$1,850
$3,300
$3,600
$5,250
$7,950
$8,850
$9,450
$11,700
$13,750
$13,750
$13,950
$15,900
$19,300
$20,550
$22,450
$22,450
$23,300
 $24,750 $24,900 $27,000 $29,650 - - - - - -
Yellow Gold Day-Date Presidential 40- 218238/228238
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $27,650 $27,650 $29,500 $32,000 $34,850 $34,850 $34,850 $36,650 $36,650 $37,450 $38,500
White Gold Day-Date Presidential - 218239/228239
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $30,200 $30,200 $32,050 $34,750 $37,550 $37,550 $37,550 $39,250 $39,250 $40,350 $41,500
Platinum Day-Date Presidential - 218206-228236
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $51,050 $51,050 $55,400 $60,000 $62,500 $62,500 $62,500 $63,250 $63,250 On Request $75,700
Stainless Lady Date - 176234
-
-
$312
$400
$475
$725
$925
$995
$1,125
$1,325
$1,685
$2,100
$2,300
$2,675
$3,325
$3,525
$3,575
$3,575
$4,850
 $4,850 $5,225 $5,700 $7,850 $7,850 $7,850 $7,850 $7,850 - -

18K Lady Datejust - 179168/279178 Jubilee

-
-
$1,425
$2,300
$2,500
$3,750
$5,750
$5,750
$6,450
$8,750
$8,350
$10,250
$10,450
$11,750
$14,400
$15,350
$17,700
$17,700
$18,400
 $18,400 $19,550 $20,600 $20,600 $20,600 $20,600 $20,600 $20,600 $25,250 $26,000
18K EveroseLady Datejust - 179165/279175 President Bracelet
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
 $26,050 $26,050 $26,050 $26,050 $26,050 $27,650 $29,400