Rolex Price Evolution
This is a table that illustrates Rolex retail prices increase over time. This table orginated from a handout that a Rolex AD gave me in 2005 to illustrate how the prices increase over the years, or put differently at the time, how the US dollar has devaluated. An inflation calculator is posted here to see how a Rolex purchased in the past would cost in current dollars.
1957 | 1970 | Aug-73 | Mar-75 | Jul-77 | Oct-78 | Feb-80 | Mar-82 | Jun-84 | Aug-86 | Feb-88 | Feb-89 | Sep-92 | Sep-96 | Feb-04 | Feb-05 | Oct-06 | Oct-07 | Mar-08 | Oct-08 | Sep-10 | May-11 | Jun-12 | Apr-14 | Apr-18 | Jan-20 | Sep-20 | Jan-22 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AirKing | - | - | $187 |
$240 |
$295 |
$480 |
$550 |
$625 |
$740 |
$825 |
$1,050 |
$1,600 |
$1,750 |
$2,200 |
$3,050 |
$3,250 |
$3,625
|
-
|
- |
- |
- | - | - | - | - | - | - | - |
AirKing - 114200 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$3,800 |
$4,250 |
$4,250 | $4,600 | $4,950 | $5,050 | $5,050 | $5,050 | - | - | - |
AirKing - 116900/126990 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$6,200 | $6,450 | $6,450 | $7,450 |
Explorer I - 1016/114270 | $210 |
$260 |
$360 |
$425 |
$635 |
$735 |
$795 |
$890 |
$975 |
$1,275 |
$1,750 |
$2,100 |
$2,625 |
$3,525 |
$3,750 |
$4,250
|
$4,525
|
$4,925 |
$5,050 | - | - | - | - | - | - | - | - | |
Explorer I - 214270 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,725 | $6,200 | $6,550 | $6,500 | $6,500 | $6,550 | $6,550 | - |
Explorer I - 124270 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,200 |
Explorer I - Two-Tone 124273 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$11,150 |
Explorer II -1655/16570 | - |
- |
$386 |
$455 |
$515 |
$775 |
$875 |
$950 |
$1,225 |
$1,360 |
$1,750 |
$2,400 |
$2,750 |
$3,275 |
$4,175 |
$4,450 |
$5,000
|
$5,000
|
$5,750 |
$5,925 | $6,325 | - | - | - | - | - | - | - |
Explorer II -216570 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,750 | $8,100 | $8,100 | $8,100 | $8,350 | $8,350 | - |
Explorer II -226570 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$9,500 |
Milgauss Ref - 1019 | $245 |
$370 |
$725 |
$1,350 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | - | - | - | - | - | - | |||||||
Milgauss -116400 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,900
|
$6,200 |
$6,200 | $6,600 | $7,150 | $7,650 | - | - | - | - | - |
Milgauss - 116400 GV | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$6,250
|
$6,575 |
$6,575 | $7,075 | $7,650 | $8,200 | $8,200 | $8,200 | $8,500 | $8,500 | $9,150 |
Milgauss - 116400 Z Blue | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
-
|
- |
- | - | - | - | $8,200 | $8,200 | $8500 | $8500 | $9,150 |
Stainless DateJust - 116200 - 126300 - 126200 - 126300 (Oyster Bracelet) | $255 |
$255 |
$345 |
$435 |
$495 |
$725 |
$985 |
$1,075 |
$1,200 |
$1,360 |
$1,776 |
$2,350 |
$2,500 |
$2,975 |
$3,575 |
$3,800 |
$4,950
|
$4,950
|
$5,450 |
$6,600 | $5,825 | $6,300 | $6,600 | $7,350 | $7,350 | $7,350 | $7,350 | $7,600 |
Stainless & Fluted Gold Bezel DateJust - Jubilee 116234-126334/ | - | - | $432 |
$675 |
$776 |
$1,100 |
$1,600 |
$1,775 |
$2,100 |
$2,300 |
$2,950 |
$3,500 |
$3,600 |
$4,200 |
$4,650 |
$5,000 |
$5,200
|
$5,800
|
$6,500 |
$7,950 | $6,975 | $7,550 | $7,950 | $7,950 | $7,950 | $7,950 | $10,000 | - |
Steel & Gold Datejust TT - 116233 Jubilee | $360 |
$360 |
$510 |
$775 |
$895 |
$1,260 |
$2,100 |
$2,325 |
$2,575 |
$2,800 |
$3,550 |
$4,350 |
$4,500 |
$5,300 |
$5,775 |
$7,325 |
$8,025
|
$8,025
|
$8,750 |
$8,750 | $9,300 | $10,100 | $10,900 | $10,900 | $10,900 | $10,900 | $13,250 | $13,550 |
DateJust 41 - 126300 Oyster | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $7,900 | $7,900 | $7,900 | $7,900 |
Stainless & White/Yellow Gold Bezel Turn-O-Graph - Oyster 116264 | - | - | $535 |
$800 |
$945 |
$1,475 |
$2,175 |
$2,495 |
$2,875 |
$2,975 |
$3,760 |
$4,550 |
$4,700 |
$5,775 |
$5,775 |
$5,900 |
$5,900
|
$5,900
|
$6,775 |
$6,875 | $7,075 | $7,650 | - | - | - | - | - | - |
Two-Tone Turn-O-Graph - Jubilee 116263 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,500 |
$7,800 |
$9,125 |
$9,125 | $9,500 | $10,400 | $10,400 | - | - | - | - | - |
Two-Tone Turn-O-Graph - Oyster 116263 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,800 |
$8,175 |
$8,750 |
$8,750 | $9,125 | $9,900 | $9,900 | - | - | - | - | - |
Stainless DateJust II - 41mm Oyster - 116334 - 126334 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,950 | $9,100 | $9,100 | $9,350 | $9,350 | $9,350 | $9,350 | $10,000 |
Stainless DateJust II - 41mm Oyster Two-Tone - 116333 - 126333 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$10,000 | $11,650 | $11,650 | $12,700 | $12,700 | $12,700 | $12,700 | $13,550 |
Submariner (no date) - 5513/14060/14060(M) | $150 |
$230 |
- |
$355 |
- |
- |
$950 |
- |
- |
- |
$1,450 |
- |
$2,000 |
$2,800 |
- |
- |
$3,800 |
$4,525 |
$5,300 |
$5,450 | $5,825 | - | $6,300 | $6,300 | $6,300 | $6,300 | $6,300 | - |
Submariner (no date) -114060/124060 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,500 | $7,500 | $7,500 | $7,900 | $8,100 | $8,950 |
Stainless Submariner Date - 1680/16610/116610N/126610 | $180 |
- | $385 |
$470 |
$585 |
$875 |
$950 |
$1,175 |
$1,325 |
$1,575 |
$1,975 |
$2,500 |
$2,850 |
$3,350 |
$4,250 |
$4,525 |
$5,175
|
$5,175
|
$5,850 |
$7,250* | $7,375 | $8,000 | $8,550 | $8,500 | $8,500 | $8,950 | $9,500 | $10,100 |
Stainless & Gold Submariner -16613/126613 | - |
- |
-
|
-
|
-
|
-
|
-
|
-
|
$2,975 |
$3,100 |
$3,900 |
$4,750 |
$5,000 |
$5,800 |
$6,675 |
$7,100 |
$7,825
|
$7,825
|
$9,050 |
$9,300 | $9,300 | $9,300 | $9,300 | $9,300 | $9,300 | $9,300 | $14,300 | $14,700 |
Annv Submariner - 16610LV - 126600LV | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$4,875 |
$5,525 |
$6,225 |
$6,400 | $6,400 | $6,400 | $6,400 | $6,400 | $6,400 | $6,400 | $9,550 | $9,550 |
18K Submariner - 1680/16618 | - |
- |
$2,000 |
$3,825 |
$4,125 |
$5,800 |
$8,950 |
$9,950 |
$10,850 |
$11,500 |
$14,260 |
$16,950 |
$17,250 |
$19,250 |
$19,750 |
$20,850 |
$23,100
|
$23,100
|
$25,250 |
$27,500 | - | - | - | - | - | - | - | - |
18K Submariner - 116619/126619LB White Gold | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$29,850 | $29,850 | $31,350 | $34,000 | $36,850 | $36,850 | $36,850 | $38,350 | $39,650 | $40,650 |
18K Submariner - 116618 Yellow Gold/126618LB | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$27,250 | $27,500 | $28,850 | $31,300 | $34,250 | $34,250 | $34,250 | $35,750 | $36,950 | $37,950 |
SeaDweller - 1665/16600 | - |
- |
- |
$550 |
- |
- |
$995 |
- |
- |
- |
$2,050 |
- |
$2,750 |
$3,600 |
$4,450 |
- |
$4,700 |
$5,375 |
$6,225 |
$6,400 | - | - | - | - | - | - | - | - |
SeaDweller 4000 - 116600 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $10,400 | - | - | - | - |
SeaDweller 43 - 126600 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $11,350 | $11,700 | $11,700 | $12,950 |
SeaDweller DeepSea (DSSD) - 116660 - 126660 - 136660 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$8,975 | $9,250 | $9,800 | $10,650 | $12,050 | $12,050 | $12,250 | $12,900 | $12,900 | $13,850 |
SeaDweller DeepSea (DSSD) - Two-tone 126603 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$17,000 |
SS/Plat YachtMaster - 16622 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,850 |
$8,325 |
$9,175 |
$9,450 | $10,350 | $11,200 | $11,650 | - | - | - | - | - |
SS/Plat Yacht Master - 116622 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$11,500 | $11,550 | $11,550 | $12,000 | $12,000 | - |
SS/Plat Yacht Master - 116622 - 126622 w/platinum dial | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$12,350 | $12,350 | $12,350 | $12,350 | $12,350 | $12,350 |
Yacht Master II - White Gold - 116689 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$40,400 | $43,700 | $43,700 | $48,150 | $48,150 | - | - | - |
Yacht Master II - Steel - 116680 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | - | - | - | - | - | $18,750 |
Yacht Master 42 - Yellow Gold-OysterFlex - 226658 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | - | - | - | - | - | $28,300 |
Yacht Master 42 - White Gold-OysterFlex - 226659 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | - | - | - | - | - | $29,650 |
Stainless GMT I - 1675/16700 | $240 |
$255 |
$343 |
$450 |
$525 |
$795 |
$900 |
$1,055 |
$1,200 |
$1,450 |
$1,750 |
$2,400 |
$2,750 |
$3,300 |
-
|
-
|
-
|
-
|
- |
- |
- | - | - | - | - | - | - | - |
Stainless GMT II - 16710 T/A/B | - |
- |
-
|
-
|
-
|
-
|
-
|
-
|
-
|
$1,625 |
$2,075 |
$2,850 |
$3,500 |
$3,500 |
$4,250 |
$4,525 |
$5,075
|
$5,075
|
$5,750
|
- |
- | - | - | - | - | - | - | - |
Stainless & Gold GMT II - 16713 | - |
- |
$535 |
$800 |
$920 |
$1,360 |
$2,150 |
$2,525 |
$2,875 |
$3,100 |
$3,900 |
$4,850 |
$5,650 |
$5,475 |
$6,600 |
$7,025 |
$8,925
|
$8,925
|
- |
- |
- | - | - | - | - | - | - | - |
Anniv Stainless GMT II - 116710LN | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,950 |
$5,950 |
$6,825 |
$7,000 | $7,275 | $7,900 | $8,450 | - | - | - | - | - |
Stainless GMT II - 126710 BLNR/BRLO | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$9,250 | $9,700 | $9,700 | $10,550 |
Stainless GMT II - 126720VTNR | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$11,050 |
Annv Stainless-Gold GMT II -116713LN - 126711CHNR | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$8,900 | $8,925 | $10,050 | $10,350 | $10,875 | $11,750 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $15,250 |
Annv Gold GMT II -116718LN/126715CHNR | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$22,750
|
$22,750
|
$25,550 |
$25,550 | $27,200 | $29,500 | $33,250 | $33,250 | $33,250 | $33,250 | $33,250 | $39,350 |
White Gold GMT 116719/126719 - BLRO | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $36,750 | $36,750 | $38,250 | $38,250 | $41,600 |
Stainless Daytona - 116520 | - |
- |
$386 |
$500 |
$580 |
$695 |
$995 |
$1,050 |
$1,125 |
$1,175 |
$2,350 |
$3,250 |
$3,850 |
$5,100 |
$6,550 |
$6,975 |
$7,900
|
$7,900
|
$9,200 |
$9,925 | $10,400 | $11,250 | $12,000 | - | - | - | - | - |
Stainless Daytona Ceramic - 116500 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$12,400 | $13,150 | $13,150 | $14,550 |
White Gold Daytona - 116509 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$25,550 | $27,660 | $30,750 | $30,750 | $32,050 | $34,700 | $37,450 | $37,450 | $37,450 | $39,350 | $39,350 | $40,450 |
Pink Gold Daytona - 116505/116515 OysterFlex | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$30,700 | $30,700 | $32,050 | $34,700 | $37,450 | $43,700 | $43,700 | - | - | - |
14K Oyster Date | - |
- |
$575 |
$975 |
$2,050 |
$2,770 |
$4,100 |
$5,650 |
$6,200 |
$8,325 |
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
- |
- |
- | - | - | - | - | - | - | - |
Stainless Blue Dial White Gold Bezel Skydweller - 326934 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$14,400 | $14,800 | $14,800 | $15,200 |
18k Yellow Gold Skydweller 326938 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $38,150 | $38,150 | $46,650 | $46,650 | $46,750 |
18k Everose Skydweller 326935 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $48,850 | $48,850 | $49,950 | $49,950 | $49,950 |
18K Gold Skydweller/OysterFlex - 326238/326235 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $40,000 / $41,500 | $40,000 / $41,500 |
18K Day-Date Presidential - 1803/118208 | - |
- |
$1,850 |
$3,300 |
$3,600 |
$5,250 |
$7,950 |
$8,850 |
$9,450 |
$11,700 |
$13,750 |
$13,750 |
$13,950 |
$15,900 |
$19,300 |
$20,550 |
$22,450
|
$22,450
|
$23,300 |
$24,750 | $24,900 | $27,000 | $29,650 | - | - | - | - | - |
Yellow Gold Day-Date Presidential 40- 218238/228238 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$27,650 | $27,650 | $29,500 | $32,000 | $34,850 | $34,850 | $34,850 | $36,650 | $36,650 | $37,450 |
White Gold Day-Date Presidential - 218239/228239 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$30,200 | $30,200 | $32,050 | $34,750 | $37,550 | $37,550 | $37,550 | $39,250 | $39,250 | $40,350 |
Platinum Day-Date Presidential - 218206-228236 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$51,050 | $51,050 | $55,400 | $60,000 | $62,500 | $62,500 | $62,500 | $63,250 | $63,250 | On Request |
Stainless LadyDate - 176234 | - |
- |
$312 |
$400 |
$475 |
$725 |
$925 |
$995 |
$1,125 |
$1,325 |
$1,685 |
$2,100 |
$2,300 |
$2,675 |
$3,325 |
$3,525 |
$3,575
|
$3,575
|
$4,850 |
$4,850 | $5,225 | $5,700 | $7,850 | $7,850 | $7,850 | $7,850 | $7,850 | - |
18K Lady DateJust - 179168/279178 Jubilee |
- |
- |
$1,425 |
$2,300 |
$2,500 |
$3,750 |
$5,750 |
$5,750 |
$6,450 |
$8,750 |
$8,350 |
$10,250 |
$10,450 |
$11,750 |
$14,400 |
$15,350 |
$17,700
|
$17,700
|
$18,400 |
$18,400 | $19,550 | $20,600 | $20,600 | $20,600 | $20,600 | $20,600 | $20,600 | $25,250 |
18K EveroseLady DateJust - 179165/279175 President Bracelet | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$26,050 | $26,050 | $26,050 | $26,050 | $26,050 | $27,650 |