Rolex Price Evolution
This is a table that a Rolex AD gave me to show how these watches appreciate over the years, or put differently, how the US dollar has devaluated. An inflation calculator is posted here to see how a Rolex purchased in the past would cost in current dollars.
An Excel version of the Rolex Price Evolution Spreadsheet is here, and a 4 page printable .PDF version is here.
| 1957 | 1970 | Aug-73 | Mar-75 | Jul-77 | Oct-78 | Feb-80 | Mar-82 | Jun-84 | Aug-86 | Feb-88 | Feb-89 | Sep-92 | Sep-96 | Feb-04 | Feb-05 | Oct-06 | Oct-07 | Mar-08 | Oct-08 | Sep-10 | May-11 | Jun-12 | Apr-14 | Apr-18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AirKing | - | - | $187 |
$240 |
$295 |
$480 |
$550 |
$625 |
$740 |
$825 |
$1,050 |
$1,600 |
$1,750 |
$2,200 |
$3,050 |
$3,250 |
$3,625
|
-
|
- |
- |
- | - | - | - | - |
| Air King - 114200 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$3,800 |
$4,250 |
$4,250 | $4,600 | $4,950 | $5,050 | $5,050 | $5,050 |
| Air King - 116900 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$6,200 |
| Explorer I - 1016/114270 | $210 |
$260 |
$360 |
$425 |
$635 |
$735 |
$795 |
$890 |
$975 |
$1,275 |
$1,750 |
$2,100 |
$2,625 |
$3,525 |
$3,750 |
$4,250
|
$4,525
|
$4,925 |
$5,050 | - | - | - | - | - | |
| Explorer I - 214270 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,725 | $6,200 | $6,550 | $6,500 | $6,500 |
| Explorer II -1655/16570 | - |
- |
$386 |
$455 |
$515 |
$775 |
$875 |
$950 |
$1,225 |
$1,360 |
$1,750 |
$2,400 |
$2,750 |
$3,275 |
$4,175 |
$4,450 |
$5,000
|
$5,000
|
$5,750 |
$5,925 | $6,325 | - | - | - | - |
| Explorer II -216570 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,750 | $8,100 | $8,100 | $8,100 |
| Milgauss Ref - 1019 | $245 |
$370 |
$725 |
$1,350 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | - | - | - | |||||||
| Milgauss -116400 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,900
|
$6,200 |
$6,200 | $6,600 | $7,150 | $7,650 | - | - |
| Milgauss - 116400 GV | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$6,250
|
$6,575 |
$6,575 | $7,075 | $7,650 | $8,200 | $8,200 | $8,200 |
| Milgauss - 116400 Z Blue | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
-
|
- |
- | - | - | - | $8,200 | $8,200 |
| Stainless DateJust - 116200 - 126300 (Oyster Bracelet) | $255 |
$255 |
$345 |
$435 |
$495 |
$725 |
$985 |
$1,075 |
$1,200 |
$1,360 |
$1,776 |
$2,350 |
$2,500 |
$2,975 |
$3,575 |
$3,800 |
$4,950
|
$4,950
|
$5,450 |
$6,600 | $5,825 | $6,300 | $6,600 | $7,350 | $7,350 |
| Stainless and Fluted Gold Bezel DateJust - Jubilee 116234 | - | - | $432 |
$675 |
$776 |
$1,100 |
$1,600 |
$1,775 |
$2,100 |
$2,300 |
$2,950 |
$3,500 |
$3,600 |
$4,200 |
$4,650 |
$5,000 |
$5,200
|
$5,800
|
$6,500 |
$7,950 | $6,975 | $7,550 | $7,950 | - | - |
| Steel and Gold Datejust TT - 116233 Jubilee | $360 |
$360 |
$510 |
$775 |
$895 |
$1,260 |
$2,100 |
$2,325 |
$2,575 |
$2,800 |
$3,550 |
$4,350 |
$4,500 |
$5,300 |
$5,775 |
$7,325 |
$8,025
|
$8,025
|
$8,750 |
$8,750 | $9,300 | $10,100 | $10,900 | - | - |
| Stainless & White/Yellow Gold Bezel Turn-O-Graph - Oyster 116264 | - | - | $535 |
$800 |
$945 |
$1,475 |
$2,175 |
$2,495 |
$2,875 |
$2,975 |
$3,760 |
$4,550 |
$4,700 |
$5,775 |
$5,775 |
$5,900 |
$5,900
|
$5,900
|
$6,775 |
$6,875 | $7,075 | $7,650 | - | - | - |
| Two-Tone Turn-O-Graph - Jubilee 116263 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,500 |
$7,800 |
$9,125 |
$9,125 | $9,500 | $10,400 | $10,400 | - | - |
| Two-Tone Turn-O-Graph - Oyster 116263 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,800 |
$8,175 |
$8,750 |
$8,750 | $9,125 | $9,900 | $9,900 | - | - |
| Stainless DateJust II - 41mm Oyster - 116334 - 126334 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,950 | $9,100 | $9,100 | $9,350 | $9,350 |
| Stainless DateJust II - 41mm Oyster Two-Tone - 116333 - 126333 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$10,000 | $11,650 | $11,650 | $12,700 | $12,700 |
| Submariner (no date) - 5513/14060/14060(M) | $150 |
$230 |
- |
$355 |
- |
- |
$950 |
- |
- |
- |
$1,450 |
- |
$2,000 |
$2,800 |
- |
- |
$3,800 |
$4,525 |
$5,300 |
$5,450 | $5,825 | - | $6,300 | $6,300 | $6,300 |
| Submariner (no date) -114060 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,500 | $7,500 | $7,500 |
| Stainless Submariner Date - 1680/16610 | $180 |
- | $385 |
$470 |
$585 |
$875 |
$950 |
$1,175 |
$1,325 |
$1,575 |
$1,975 |
$2,500 |
$2,850 |
$3,350 |
$4,250 |
$4,525 |
$5,175
|
$5,175
|
$5,850 |
$6,000 | - | - | - | - | - |
| Stainless & Gold Submariner -16613 | - |
- |
-
|
-
|
-
|
-
|
-
|
-
|
$2,975 |
$3,100 |
$3,900 |
$4,750 |
$5,000 |
$5,800 |
$6,675 |
$7,100 |
$7,825
|
$7,825
|
$9,050 |
$9,300 | - | - | - | - | - |
| Anniv. Submariner - 16610LV | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$4,875 |
$5,525 |
$6,225 |
$6,400 | - | - | - | - | - |
| Stainless Submariner Date - 116610N (black) | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,250* | $7,375 | $8,000 | $8,550 | $8,500 | $8,500 |
| Stainless Submariner Date - 116610V (green) | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,725* | $7,875 | $8,550 | $9,050 | $9,050 | $9,050 |
| 18K Submariner - 1680/16618 | - |
- |
$2,000 |
$3,825 |
$4,125 |
$5,800 |
$8,950 |
$9,950 |
$10,850 |
$11,500 |
$14,260 |
$16,950 |
$17,250 |
$19,250 |
$19,750 |
$20,850 |
$23,100
|
$23,100
|
$25,250 |
$27,500 | - | - | - | - | - |
| 18K Submariner - 116619 White Gold | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$29,850 | $29,850 | $31,350 | $34,000 | $36,850 | $36,850 | $36,850 |
| 18K Submariner - 116618 Yellow Gold | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$27,250 | $27,500 | $28,850 | $31,300 | $34,250 | $34,250 | $34,250 |
| Sea Dweller - 1665/16600 | - |
- |
- |
$550 |
- |
- |
$995 |
- |
- |
- |
$2,050 |
- |
$2,750 |
$3,600 |
$4,450 |
- |
$4,700 |
$5,375 |
$6,225 |
$6,400 | - | - | - | - | - |
| Sea Dweller 4000 - 116600 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $10,400 | - |
| Sea Dweller 43 - 126600 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $11,350 |
| Sea Dweller Deep Sea (DSSD) - 116660 - 126660 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$8,975 | $9,250 | $9,800 | $10,650 | $12,050 | $12,050 | $12,250 |
| SS/Plat Yacht Master - 16622 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$7,850 |
$8,325 |
$9,175 |
$9,450 | $10,350 | $11,200 | $11,650 | - | - |
| SS/Plat Yacht Master - 116622 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$11,500 | $11,550 | $11,550 |
| SS/Plat Yacht Master - 116622 w/platinum dial | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$12,350 | - | - |
| Yacht Master II - White Gold - 116689 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$40,400 | $43,700 | $43,700 | $48,150 | $48,150 |
| Stainless GMT I - 1675/16700 | $240 |
$255 |
$343 |
$450 |
$525 |
$795 |
$900 |
$1,055 |
$1,200 |
$1,450 |
$1,750 |
$2,400 |
$2,750 |
$3,300 |
-
|
-
|
-
|
-
|
- |
- |
- | - | - | - | - |
| Stainless GMT II - 16710 T/A/B | - |
- |
-
|
-
|
-
|
-
|
-
|
-
|
-
|
$1,625 |
$2,075 |
$2,850 |
$3,500 |
$3,500 |
$4,250 |
$4,525 |
$5,075
|
$5,075
|
$5,750
|
- |
- | - | - | - | - |
| Stainless and Gold GMT II - 16713 | - |
- |
$535 |
$800 |
$920 |
$1,360 |
$2,150 |
$2,525 |
$2,875 |
$3,100 |
$3,900 |
$4,850 |
$5,650 |
$5,475 |
$6,600 |
$7,025 |
$8,925
|
$8,925
|
- |
- |
- | - | - | - | - |
| Anniv Stainless GMT II - 116710 LN | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$5,950 |
$5,950 |
$6,825 |
$7,000 | $7,275 | $7,900 | $8,450 | - | - |
| Stainless GMT II - 126710 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$9,250 |
| Anniv. Stainless-Gold GMT II -116713 LN | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$8,900 |
$8,925 |
$10,050 |
$10,350 | $10,875 | $11,750 | $13,000 | $13,000 | $13,000 |
| Anniv. Gold GMT II LN -116718 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$22,750
|
$22,750
|
$25,550 |
$25,550 | $27,200 | $29,500 | $33,250 | ||
| White Gold GMT 116719 - BLRO | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $36,750 | $36,750 |
| Stainless Daytona - 116520 | - |
- |
$386 |
$500 |
$580 |
$695 |
$995 |
$1,050 |
$1,125 |
$1,175 |
$2,350 |
$3,250 |
$3,850 |
$5,100 |
$6,550 |
$6,975 |
$7,900
|
$7,900
|
$9,200 |
$9,925 | $10,400 | $11,250 | $12,000 | - | - |
| Stainless Daytona Ceramic - 116500 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$12,400 |
| White Gold Daytona - 116509 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$25,550 | $27,990 | $30,750 | $30,750 | $32,050 | $34,700 | $37,450 | $37,450 | $37,450 |
| Pink Gold Daytona - 116505 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$30,700 | $30,700 | $32,050 | $34,700 | $37,450 | $43,700 | $43,700 |
| 14K Oyster Date | - |
- |
$575 |
$975 |
$2,050 |
$2,770 |
$4,100 |
$5,650 |
$6,200 |
$8,325 |
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
- |
- |
- | - | - | - | - |
| Stainless Blue Dial White Gold Bezel Skydweller - 326934 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$14,400 |
| 18k Yellow Gold Skydweller | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $38,150 | $38,150 |
| 18k Everose / bracelet Skydweller | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | $48,850 | $48,850 |
| 18K Day-Date Presidential - 1803/118208 | - |
- |
$1,850 |
$3,300 |
$3,600 |
$5,250 |
$7,950 |
$8,850 |
$9,450 |
$11,700 |
$13,750 |
$13,750 |
$13,950 |
$15,900 |
$19,300 |
$20,550 |
$22,450
|
$22,450
|
$23,300 |
$24,750 | $24,900 | $27,000 | $29,650 | - | - |
| Yellow Gold Day-Date Presidential - 218238 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$27,650 | $27,65 | $29,500 | $32,000 | $34,850 | $34,850 | $34,850 |
| White Gold Day-Date Presidential - 218239 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$30,200 | $30,200 | $32,050 | $34,750 | $37,550 | $37,550 | $37,550 |
| Platinum Day-Date Presidential - 218206 | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$51,050 | $51,050 | $55,400 | $60,000 | $62,500 | $62,500 | $62,500 |
| Stainless Lady Date - 176234 | - |
- |
$312 |
$400 |
$475 |
$725 |
$925 |
$995 |
$1,125 |
$1,325 |
$1,685 |
$2,100 |
$2,300 |
$2,675 |
$3,325 |
$3,525 |
$3,575
|
$3,575
|
$4,850 |
$4,850 | $5,225 | $5,700 | $7,850 | $7,850 | $7,850 |
18K Lady Datejust - 179168 Jubilee |
- |
- |
$1,425 |
$2,300 |
$2,500 |
$3,750 |
$5,750 |
$5,750 |
$6,450 |
$8,750 |
$8,350 |
$10,250 |
$10,450 |
$11,750 |
$14,400 |
$15,350 |
$17,700
|
$17,700
|
$18,400 |
$18,400 | $19,550 | $20,600 | - | - | - |
| 18K EveroseLady Datejust - 179165 President Bracelet | - |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
$26,050 | $26,050 | $26,050 |
| * Reflects Basel May 2010 MSRP | |||||||||||||||||||||||||