Rolex Price Evolution
This is a table that a Rolex AD gave me to show how these watches appreciate over the years, or put differently, how the US dollar has devaluated. An inflation calculator is posted here to see how a Rolex purchased in the past would cost in current dollars.
1957 |
1970 |
Aug-73 |
Mar-75 | Jul-77 |
Oct-78 |
Feb-80 |
Mar-82 |
Jun-84 |
Aug-86 |
Feb-88 |
Feb-89 |
Sep-92 |
Sep-96 |
Feb-04 |
Feb-05 |
Oct-06 |
Oct-07 |
Mar-08 | Oct-08 |
Sep-10 | May-11 | |
| AirKing | $187 |
$240 |
$295 |
$480 |
$550 |
$625 |
$740 |
$825 |
$1,050 |
$1,600 |
$1,750 |
$2,200 |
$3,050 |
$3,250 |
$3,625
|
-
|
- |
- |
- | - | ||
| Air King - 114200 | $3,800 |
$4,250 |
$4,250 | $4,600 | $4,950 | |||||||||||||||||
| Explorer I - 1016/114270 | $210 |
$260 |
$360 |
$425 |
$635 |
$735 |
$795 |
$890 |
$975 |
$1,275 |
$1,750 |
$2,100 |
$2,625 |
$3,525 |
$3,750 |
$4,250
|
$4,525
|
$4,925 |
$5,050 | - | - | |
| Explorer I - 214270 | $5,625* | $5,725 | $6,200 | |||||||||||||||||||
| Explorer II -1655/16570 | $386 |
$455 |
$515 |
$775 |
$875 |
$950 |
$1,225 |
$1,360 |
$1,750 |
$2,400 |
$2,750 |
$3,275 |
$4,175 |
$4,450 |
$5,000
|
$5,000
|
$5,750 |
$5,925 | $6,325 | - | ||
| Explorer II -216570 | $7,750 | |||||||||||||||||||||
| Milgauss Ref - 1019 | $245 |
$370 |
$725 |
$1,350 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- | - | |||||||
| Milgauss -116400 | $5,900
|
$6,200 |
$6,200 | $6,600 | $7,150 | |||||||||||||||||
| Milgauss - 116400 GV | $6,250
|
$6,575 |
$6,575 | $7,075 | $7,650 | |||||||||||||||||
| Stainless DateJust - 116200 | $255 |
$255 |
$345 |
$435 |
$495 |
$725 |
$985 |
$1,075 |
$1,200 |
$1,360 |
$1,776 |
$2,350 |
$2,500 |
$2,975 |
$3,575 |
$3,800 |
$4,950
|
$4,950
|
$5,450 |
$5,450 | $5,825 | $6,300 |
| Stainless and Fluted Gold Bezel DateJust - Jubilee 116234 | $432 |
$675 |
$776 |
$1,100 |
$1,600 |
$1,775 |
$2,100 |
$2,300 |
$2,950 |
$3,500 |
$3,600 |
$4,200 |
$4,650 |
$5,000 |
$5,200
|
$5,800
|
$6,500 |
$6,500 | $6,975 | $7,550 | ||
| Steel and Gold Datejust TT - 116233 Jubilee | $360 |
$360 |
$510 |
$775 |
$895 |
$1,260 |
$2,100 |
$2,325 |
$2,575 |
$2,800 |
$3,550 |
$4,350 |
$4,500 |
$5,300 |
$5,775 |
$7,325 |
$8,025
|
$8,025
|
$8,750 |
$8,750 | $9,300 | $10,100 |
| Stainless & White Gold Bezel Turn-O-Graph - Oyster 116264 | $535 |
$800 |
$945 |
$1,475 |
$2,175 |
$2,495 |
$2,875 |
$2,975 |
$3,760 |
$4,550 |
$4,700 |
$5,775 |
$5,775 |
$5,900 |
$5,900
|
$5,900
|
$6,775 |
$6,875 | $7,075 | $7,650 | ||
| Two-tone Turn-O-Graph - Jubilee 116263 | $7,500 |
$7,800 |
$9,125 |
$9,125 | $9,500 | $10,300 | ||||||||||||||||
| Two-tone Turn-O-Graph - Oyster 116263 | $7,800 |
$8,175 |
$8,750 |
$8,750 | $9,125 | $9,900 | ||||||||||||||||
| Stainless DateJust II - 41mm Oyster - 116334 | $7,950 | $8,600 | ||||||||||||||||||||
| Stainless DateJust II - 41mm Oyster Two-Tone - 116333 | $10,000 | $10,800 | ||||||||||||||||||||
| Submariner (no date) - 5513/14060/14060(M) | $150 |
$230 |
$355 |
$950 |
$1,450 |
$2,000 |
$2,800 |
$3,800 |
$4,525 |
$5,300 |
$5,450 | $5,825 | $6,300 | |||||||||
| Stainless Submariner Date - 1680/16610 | $180 |
$385 |
$470 |
$585 |
$875 |
$950 |
$1,175 |
$1,325 |
$1,575 |
$1,975 |
$2,500 |
$2,850 |
$3,350 |
$4,250 |
$4,525 |
$5,175
|
$5,175
|
$5,850 |
$6,000 | - | - | |
| Stainless & Gold Submariner -16613 | -
|
-
|
-
|
-
|
-
|
-
|
$2,975 |
$3,100 |
$3,900 |
$4,750 |
$5,000 |
$5,800 |
$6,675 |
$7,100 |
$7,825
|
$7,825
|
9,050 |
$,9300 | - | - | ||
| Anniv. Submariner - 16610LV | $4,875 |
$5,525 |
$6,225 |
$6,400 | - | - | ||||||||||||||||
| Stainless Submariner Date - 116610N (black) | $7,250* | $7,375 | $8,000 | |||||||||||||||||||
| Stainless Submariner Date - 116610V (green) | $7,725* | $7,875 | $8,550 | |||||||||||||||||||
| 18K Submariner - 1680/16618 | $2,000 |
$3,825 |
$4,125 |
$5,800 |
$8,950 |
$9,950 |
$10,850 |
$11,500 |
$14,260 |
$16,950 |
$17,250 |
$19,250 |
$19,750 |
$20,850 |
$23,100
|
$23,100
|
$25,250 |
$27,500 | - | - | ||
| 18K Submariner - 116619 White Gold | $29,850 | $29,850 | $31,350 | $34,000 | ||||||||||||||||||
| 18K Submariner - 116618 Yellow Gold | $27,250 | $27,500 | $28,850 | $31,300 | ||||||||||||||||||
| SeaDweller - 1665/16600 | $550 |
$995 |
$2,050 |
$2,750 |
$3,600 |
$4,450 |
$4,700 |
$5,375 |
$6,225 |
$6,400 | - | - | ||||||||||
| SeaDweller Deep Sea (DSSP) - 116660 | $8,975 | $9,250 | $9,800 | |||||||||||||||||||
| SS/Plat Yachtmaster - 16622 | $7,850 |
$8,325 |
$9,175 |
$9,450 | $10,350 | $10,650 | ||||||||||||||||
| Yachtmaster II - White Gold - 116689 | $40,400 | $43,700 | ||||||||||||||||||||
| Stainless GMT I - 1675/16700 | $240 |
$255 |
$343 |
$450 |
$525 |
$795 |
$900 |
$1,055 |
$1,200 |
$1,450 |
$1,750 |
$2,400 |
$2,750 |
$3,300 |
-
|
-
|
-
|
-
|
- |
- |
- | - |
| Stainless GMT II - 16710 T/A/B | -
|
-
|
-
|
-
|
-
|
-
|
-
|
$1,625 |
$2,075 |
$2,850 |
$3,500 |
$3,500 |
$4,250 |
$4,525 |
$5,075
|
$5,075
|
$5,750
|
- |
- | - | ||
| Stainless and Gold GMT II - 16713 | $535 |
$800 |
$920 |
$1,360 |
$2,150 |
$2,525 |
$2,875 |
$3,100 |
$3,900 |
$4,850 |
$5,650 |
$5,475 |
$6,600 |
$7,025 |
$8,925
|
$8,925
|
- |
- |
- | - | ||
| Anniv. Stainless GMTII - 116710 LN | $5,950 |
$5,950 |
$6,825 |
$7,000 | $7,275 | $7,900 | ||||||||||||||||
| Anniv. Stainless-Gold GMT II -116713 LN | $8,900 |
$8,925 |
$10,050 |
$10,350 | $10,875 | $11,750 | ||||||||||||||||
| Anniv. Gold GMT II LN -116718 | $22,750
|
$22,750
|
$25,550 |
$25,550 | $27,200 | $29,500 | ||||||||||||||||
| Stainless Daytona - 116520 | $386 |
$500 |
$580 |
$695 |
$995 |
$1,050 |
$1,125 |
$1,175 |
$2,350 |
$3,250 |
$3,850 |
$5,100 |
$6,550 |
$6,975 |
$7,900
|
$7,900
|
$9,200 |
$9,925 | $10,400 | $11,250 | ||
| White Gold Daytona - 116509 | $25,550 | $27,990 | $30,750 | $30,750 | $32,050 | $34,700 | ||||||||||||||||
| Pink Gold Daytona - 116505 | $30,700 | $30,700 | $32,050 | $34,700 | ||||||||||||||||||
| 14K Oyster Date | $575 |
$975 |
$2,050 |
$2,770 |
$4,100 |
$5,650 |
$6,200 |
$8,325 |
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
- |
- |
- | - | ||
| 18K Day-Date Presidential - 1803/118208 | $1,850 |
$3,300 |
$3,600 |
$5,250 |
$7,950 |
$8,850 |
$9,450 |
$11,700 |
$13,750 |
$13,750 |
$13,950 |
$15,900 |
$19,300 |
$20,550 |
$22,450
|
$22,450
|
$23,300 |
$24,750 | $24,900 | $27,000 | ||
| Yellow Gold Day-Date Presidential - 218238 | $27,650 | $27,65 | $29,500 | $32,000 | ||||||||||||||||||
| White Gold Day-Date Presidential - 218239 | $30,200 | $30,200 | $32,050 | $34,750 | ||||||||||||||||||
| Platinum Day-Date Presidential - 218206 | $51,050 | $51,050 | $55,400 | $60,000 | ||||||||||||||||||
| Stainless Lady Date - 176234 | $312 |
$400 |
$475 |
$725 |
$925 |
$995 |
$1,125 |
$1,325 |
$1,685 |
$2,100 |
$2,300 |
$2,675 |
$3,325 |
$3,525 |
$3,575
|
$3,575
|
$4,850 |
$4,850 | $5,225 | $5,700 | ||
18K Lady Datejust - 179168 Jubilee |
$1,425 |
$2,300 |
$2,500 |
$3,750 |
$5,750 |
$5,750 |
$6,450 |
$8,750 |
$8,350 |
$10,250 |
$10,450 |
$11,750 |
$14,400 |
$15,350 |
$17,700
|
$17,700
|
$18,400 |
$18,400 | $19,550 | $20,600 | ||
| * Reflects Basel May 2010 MSRP | ||||||||||||||||||||||